Two Lessons Learnt in Pursuit of Constructive Challenge
Reading Time: 7 minutes “Your commercials suck… The iPad is revolutionizing the world, and we need something big. You’ve given me small sh*t.” Ouch. That’s what Steve Jobs reportedly told the creative head of TBWA/ Media Arts in the run up to the IPad launch. Challenge? Yes. Constructive? Probably not. Two little words that are so easy to say … More Two Lessons Learnt in Pursuit of Constructive Challenge