Four reasons why complexity sells –
- Working through complexity feels like real work, while simplicity feels like an easy walk (too easy?)
- Length superficially signals effort and thoughtfulness (flawed thinking that is not challenged often enough)
- Things you don’t understand create a mystique around people who do
- Complexity gives a comforting impression of control, while simplicity is hard to distinguish from cluelessness
Je n’ai fait celle-ci plus longue que parce que je n’ai pas eu le loisir de la faire plus courte.Blaise Pascal
I have made this longer than usual because I have not had time to make it shorter.