Why Complexity Sells

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A fantastic piece by the great Morgan Housel.

Four reasons why complexity sells –

  1. Working through complexity feels like real work, while simplicity feels like an easy walk (too easy?)
  2. Length superficially signals effort and thoughtfulness (flawed thinking that is not challenged often enough)
  3. Things you don’t understand create a mystique around people who do
  4. Complexity gives a comforting impression of control, while simplicity is hard to distinguish from cluelessness

Je n’ai fait celle-ci plus longue que parce que je n’ai pas eu le loisir de la faire plus courte.

I have made this longer than usual because I have not had time to make it shorter.

Blaise Pascal
Posted in GK

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